They sign up, poke around, then vanish.
GrowthMRI scans your homepage, your onboarding and your value proposition to understand why your free trials never become paying subscribers.
Average free → paid conversion in self-serve SaaS. The rest quietly evaporates.
Of new sign-ups never come back after their first day of use.
Typical monthly churn for a SaaS that hasn't fixed its activation — growth leaks out the bottom.
Where it's stuck, today
- 01Activation
40% of your sign-ups never come back after day one.
They create an account, take a quick look, don't find their "aha" moment, and disappear. Your analytics tool confirms it with hard numbers, without ever telling you why they dropped off.
Nearly 1 in 2 sign-ups lost before ever touching your product's value - 02Onboarding
Your onboarding hasn't changed since v1.
You built it when you launched the product, and it's never been revisited: no time, the roadmap is overflowing with features. Meanwhile, your users trip over the same steps, week after week.
An onboarding that's never audited caps your activation, release after release - 03Retention
Your churn is climbing, and nobody really knows why.
One departure here, two there: at first it's noise. Then MRR starts leaking faster than you acquire. You interpret, you assume, but you're flying blind.
Each point of monthly churn is about 12% of your base gone over the year - 04Promise
Your best prospects leave before even creating an account.
Your homepage piles up features without saying, in one sentence, whose life you change and how. The busy decision-maker doesn't recognize themselves, doesn't grasp the value, and leaves without ever giving their email.
Qualified leads lost right on the landing page, before the first trial
Before / After GrowthMRI
Without GrowthMRI
- Positioning so vague that your own team phrases it differently.
- An onboarding designed around the product, not around the user's first win.
- Decisions driven by gut feeling rather than by a diagnostic.
- Shipped features that move neither activation nor retention.
With GrowthMRI
- A sharp value proposition, tested against the eyes of a busy prospect.
- Onboarding friction spotted, step by step.
- A score out of 100 to prioritize what actually unlocks activation.
- An action plan focused on conversion and retention, never cosmetic.
How GrowthMRI helps you
Product promise clarity
Is your promise grasped in 5 seconds, or buried under product jargon?
Onboarding audit
GrowthMRI spots where the user drops off before reaching their "aha" moment.
Homepage & trial start
CTA, demo, pricing, proof: what holds back the click to sign up.
B2B credibility
Logos, case studies, security, compliance: the signals that reassure a pro buyer.
Retention & perceived value
Why your users don't come back — and how to re-anchor value from day one.
Activation priorities
Actions ranked by impact on activation and MRR, not a generic to-do list.
A diagnostic that turns into sales
A Product Manager's audit work, condensed into an instant analysis.
Is enough to scan your entire acquisition funnel.
The lever GrowthMRI helps you unlock, iteration after iteration.
Frequently asked questions
Discover what's holding back your sales
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