One number to know where you truly stand.
The GrowthMRI Score condenses the health of your marketing into a single score out of 100, weighted by the real impact of each lever. No more impressions: an objective benchmark to decide, compare and improve.
a clear scale, from critical to excellent
the weight of Conversion, the strongest lever
at 55 as long as a vital axis stays broken
Without a benchmark, it's all guesswork
As long as no shared number settles it, every debate about your marketing goes in circles — and the real priorities stay invisible.
Opinions, never facts
Your site is "not bad", "needs work", "pretty good"… depending on who's talking. No common ground to settle it objectively.
Impossible to compare
From one month to the next, one page to another, without a stable score you can't tell whether you're really progressing or slipping back.
The good bits hide the real gaps
A nice design is reassuring, but it can mask a broken conversion. Without weighting, you back the wrong priority without realizing it.
No clear target
Aiming for "better" isn't a goal. Without a numeric threshold, your team moves without knowing when it's won.
How your score is calculated
Not a raw average, but a calculation designed to reflect the reality of your sales.
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Every dimension is scored
The 10 axes of your marketing each get a score, from the message to conversion all the way to SEO.
- One score per dimension, from 0 to 100
- Based on a structured growth analysis framework
- No area left in the dark
Score calculation87 - 2
The decisive axes weigh more
Conversion and Message count for more: your score reflects the real impact on your sales, not a flat average where everything is equal.
- Conversion weighs the most in the calculation
- High-impact levers pull the score
- No more flattering averages
Weighted by impactConversion×2Message×1.8SEO×1 - 3
You get an honest score
If a vital axis is broken, the score is capped: you can't show a great score on a site that, in practice, doesn't sell.
- Capped while a critical axis fails
- A clear tier: critical, decent, excellent
- A number you can rely on
Your tierCriticalDecentExcellent
What your score really reveals
More than a score: a reading of the health of your growth, built for decisions.
A weighted score
Each axis counts by its real weight — Conversion and Message dominate, because that's where your sales are actually won.
An honesty cap
When a critical axis collapses, the score is capped at 55 — a polished site that doesn't convert is still a site that fails to sell.
A comparable benchmark
The same method every analysis: today's score compares directly with yesterday's, or with another page's.
A tier that speaks
Critical, decent, excellent: each band says concretely where you stand and what's left to aim for.
When the score makes the difference
An objective number, useful at every decision point.
Set a team goal
Give a numeric target — go from 62 to 80 — instead of a vague "we need to improve the site" that nobody knows how to measure.
Compare two versions
Page A against page B: settle it with a score, not with personal taste or the opinion of whoever spoke last.
Measure your progress
Re-run the analysis after your changes and see in black and white how many points you actually gained.
Justify a budget
A rising score is a concrete argument to defend your marketing efforts to a partner or leadership.